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13 Social Media Marketing Tips

Social Media Marketing Tip #1: Creating a Social Media Marketing plan

Just like the way you do everything else in the world of business, you need to make a plan before going ahead. The same goes for social media marketing. Creating a marketing plan will set you up for almost certain success, and will allow you to avoid any easily made social media mistakes.

Social Media Marketing Tip #2: Your social media strategy must include social media engagement

Not focusing on social media engagement in your strategy is potentially a huge hurdle to your company’s presence. There are three steps you should take when doing social media engagement correctly, always engaging with your audience, and listing to constructive criticism and improvement.

Social Media Marketing Tip #3: Know when to outsource your social media management

Whether or not you should keep your social media management internal or outsourced is a decision many businesses, big or small, have to make. It takes time to weigh in the pros and cons of the decision to allow the access to your social media accounts to someone else.

Social Media Marketing Tip #4: Increase your website traffic using social media

Every modern business has a website, but not every business gets the amount of traffic on their site that they want. Using social media to drive people to your site ranges from simple tactics that everyone could be using, to more refined methods that take a little more time to master.

Social Media Marketing Tip #5: Social media monitoring is a must

When using social media, people have the ability to say whatever they want about your company. What they are saying can be both positive or negative. Regardless of what the feedback is that they give you, not monitoring your social media audience is a missed opportunity.

Social Media Marketing Tip #6: All Businesses Should Be On LinkedIn

You’ve probably heard this many times already, but LinkedIn is no longer optional for companies, big or small. This social network provides credibility, a network of professionals, sales opportunities, and a marketing platform for your business.

Social Media Marketing Tip #7: Learn how to schedule posts so you can save time

Social media tools like EdgeSEO take the stress out of managing multiple social accounts by providing you with the ability to schedule posts ahead of time.

Social Media Marketing Tip #8: Avoid social media strategy mistakes at all cost

Knowing what to include and post on your social media is key to your social media being successful. However, do you know what you shouldn't do on social media? Many common social media mistakes can be damaging to your social media presence. Make sure that you properly research and check before adding to your social media.

Social Media Marketing Tip #9: Do not listen to social media sceptics

Many believe in the use of social media for business, but still, there are people out there who don’t see or understand the perks of social media for their business.

Social Media Marketing Tip #10: Make use of social media statistics to help target your audience

Social media statistics allow you to help guide your social media strategies. With so many graphs and records being made by social media companies, it would be a shame not to take advantage of these numbers.

Social Media Marketing Tip #11: Learn the rules of using hashtags

You’ve probably seen other people use a hashtag with every word in a Tweet, or dedicate a separate Instagram comment just to include hashtags in them. But that doesn’t mean that’s the right way to use hashtags. Educate yourself on the proper use of hashtags, so you don't make the mistakes that others so easily do.

Social Media Marketing Tip #12: Use EdgeSEO keep your social content organised

Getting organised and planning out a social media content schedule is key to your social media growing. By using EdgeSEO, you’re able to figure out a social media content plan that works for your business.

Social Media Marketing Tip #13: Boost your reach with social media advertising

Using social media advertising to expand your reach is an opportunity that any business should do. Investing in social media ad campaign should be a vital part of any social media strategy. Knowing how to use social media ads correctly is something everyone should take the time to learn before investing into advertising.