You might have started thinking that email marketing strategies are becoming out-dated, but that’s where you are wrong. Research has proven that most of the consumers out there, at least 90%, check their email every day. Since emails are received instantly on smartphones and tablets now, email marketing is one of the promotional tools you need in helping your business grow.
Email marketing is a great way to target specific consumers based on demographics, location and the ones that have bought products and services from you before. It will enable you to communicate directly with these people, making your branding and marketing as personalised as possible. Though you will be sending the same email to all your potential consumers or current clients, adding the recipients’ name does make them feel like it’s more personal. It can help you build lasting relationships with your consumers and persuade them to be a part of your business again. However, it’s important not to spam their inbox. Email marketing needs to be done in the right way to connect to consumers and shouldn’t lead to unsubscriptions.
When designing the email, your title or subject line is one of the most important things. If it’s not appealing enough the chances are your email would go unnoticed and all the investment you put into email marketing will go to waste. The content, images and relevant information need to be taken care of in order to make it effective. Email marketing is also a great way to keep track of your promotion strategy. It will enable you to check how many people actually opened the email, the conversion rate, website traffic as well as how many people actually end up unsubscribing. Whether you are a small or large business, these insights can greatly help you understand and communicate with your target market.
Edge House Media realises the importance of building a strong client-business relationship for you. Keep your business connected with all your clients and create a strong brand image in their mind. We can provide you with the advice and help you need to make an email marketing campaign successful. Our experience with many UK and US businesses has given us the knowledge and expertise that can help you generate traffic towards your business with a great increase in ROI, along with retaining the consumers that you have connected with over the years.