Customer Relationship Management

Complete Personalised CRM Solutions.


Customer Relationship Management refers to the process a business uses to study and learn more about customers' needs and behaviours to develop stronger and longer-lasting relationships with them. Implementing CRM solutions may involve considerable time and expense, but it has many benefits and advantages.

Implementing a CRM strategy is advantageous to both small-scale and large-scale business ventures. This system can be brought into effect with software which helps in collecting, organising, and managing the customer information.

There are many benefits that can be obtained from a properly maintained and managed CRM system. No wonder, such solutions have created a buzz in the modern business community. A business can stand to gain from using a CRM program, regarding delivery and of gaining from them.

At Edge House Media, we can help set up a CRM system dedicated for the needs of your niche. The system will be completely bespoke which will give you a more personalised feel as you manage your own business.

CRM Solutions Benefits

KEY FUNCTIONALITY

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Better client relationships

The more you know, and remember, about clients (or customers) the more your clients know you care about them. This enables you to forge a much stronger connection and a deeper relationship with your clients.
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Improved ability to cross-sell

The more you know about your clients' needs and wants the better able you are to provide the solution to their next problem.
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Increased team collaboration

This is where many firms who fail to require their executives to use the CRM fail to reap the benefits of the CRM. I know this from having managed the implementation of CRM software where the management team thought it was a good idea but would not learn, or use, the tool themselves.
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Improved efficiency in serving clients

Again, the more you know about clients, the better able you are to serve them. If everyone is using the CRM to record their customer interactions, EVERY client interaction, then others' are able to serve the client with the knowledge of what has been previously discussed with the client.
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Greater staff satisfaction.

The more knowledge your employees have the more empowered and engaged they are. Having an accurate and up-to-date CRM that everyone uses and has acces to helps employees solve client problems. Doing so makes employees and clients happy.
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Increased revenue and profitability.

Once everyone learns, and uses, the CRM productivity increases, sales cycles decrease, you have the ability to provide additional products and services to clients and client satisfaction increases.
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Cost savings

While the start-up of a CRM software is expensive and time-consuming, over time the benefits far outweigh the costs. Memebers of the sales team are able to better schedule meetings with prospects in the same geographic area. Client-service reps are better able to resolve a client's concern. You now have a central client and prospect database that everyone can access rather than everyone keeping a separate spreadsheet or contact database on their computer.
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Less client attrition

When a client is engaged with only one member of a professional services firm, the risk of attrition is 40%. When five or more partners are involved in a client relationship, the risk of attrition falls to less than 5%.

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