Robust PPC (Pay Per Click) Marketing MethodsPPC marketing is a form of online advertising in which advertisers collect costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then display ads. PPC is used for all types of campaign goals, including.
- Increasing sales
- Generating Leads
- Promoting brand awareness
Why You Should Consider PPC Marketing
Most of the benefits and advantages center on the amount of control and visibility PPC offers in your marketing efforts. The straightforward nature of PPC puts you in the driver's seat (more than most other forms of advertising and marketing), and when done right, the benefits do outweigh the risks.
You only pay when an interested person clicks.
One of the reasons PPC is so straightforward is because you know exactly where your dollars are going, and you only pay when an interested party clicks on the ad. This is different than traditional advertising offline, where you spend X amount of dollars and hope your target market engages with the ad, but you never really know.
You set your budget to control costs.
Speaking of budgets, with pay-per-click, you set the budget for your needs. You can put a cap on what you spend daily, and it’s flexible for you to change at any time. That doesn’t mean you can expect to see tremendous results with a limited budget, of course; it all depends on how competitive the keyword and industry are.
You can reach your target consumer at the right time with the right ad.
Want us to target a person in a particular place at a chosen time of day with a specific ad? No problem. With PPC’s location targeting and delivery options along with device-specific preferences (like mobile), we can deliver very specific messages to your target consumer at a prime time when they are close by.
Unlike organic search, PPC can show results very quickly.
We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. PPC can show results fast. You can start a PPC campaign on Monday and start seeing results regarding traffic and conversions the next day (depending on a variety of factors, obviously).
PPC data can inform your other marketing channels.
For SEO, PPC can tell us if a particular keyword or set of keywords is converting well. We can also test the waters for you with your new products or offerings using PPC in order to gauge demand and get an early look at its reception. We can even use PPC to promote oddball events or things that wouldn’t be appropriate for other forms of advertising.