How does Retargeting work?
Here’s how it works: we place a small, unobtrusive piece of code on your website. The code is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently proven interested. That’s why most marketers who use it see a higher ROI (Return on Investment) than from most other digital mediums.