Powerful and Efficient Remarketing Methods
Retargeting Marketing, also known as remarketing, is a form of internet advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool we can use to help companies reach the 98% of users who don't convert right away. Our team can take advantage of this technology so every time a potential customer of your site sees the retargeted ad or email, this will remind them of their former desire to purchase and possibly steer them back. It also helps to create brand awareness and traction through repeated exposure. Retargeting is a cookie-based technology that uses simple Javascript code to anonymously 'follow' your audience all over the web. (Scroll down this page to see more of how this works)
How does Retargeting work?
Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web.
Here’s how it works: we place a small, unobtrusive piece of code on your website. The code is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently proven interested. That’s why most marketers who use it see a higher ROI (Return on Investment) than from most other digital mediums.